126464 Guide

There is a significant shift toward digital consumption, with heavy investments in OTT platforms for live sports streaming.

Includes on-ground spending, team sponsorships, and franchise fees. 126464

The Indian sports industry is no longer just about the game; it is a robust commercial ecosystem. With sponsorship and media spends at record highs, the "Sporting Nation" is maturing into a global sports powerhouse. There is a significant shift toward digital consumption,

The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary 126464

The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends

The report quantifies the industry from three distinct angles: