1600x900 Capgemini's Lyonscg Creates Immersive ... Apr 2026

Partnering with Lyons Consulting Group (LYONSCG) , part of the Capgemini Group, FootJoy set out to reimagine digital commerce through a blend of storytelling and sophisticated design. Bringing Craftsmanship to Life

According to AITnews, the site uses storytelling to encourage shoppers to learn about the extensive 150-step process behind every pair of shoes. By elevating the online shopping experience to this level, LYONSCG helped FootJoy bridge the gap between traditional craftsmanship and modern digital expectations. The Blueprint for Modern Retail 1600x900 Capgemini's LYONSCG Creates Immersive ...

As noted in Capgemini’s Research Institute report , 58% of consumers believe that immersive experiences will influence their next purchase. For brands like FootJoy, these experiences are no longer optional—they are the key to driving loyalty and making digital engagement feel human again. Partnering with Lyons Consulting Group (LYONSCG) , part

Redefining Luxury: How Capgemini’s LYONSCG Created an Immersive Digital Experience for FootJoy The Blueprint for Modern Retail As noted in