The concept of using a story to inform dates back to the very first written ad—an Egyptian papyrus from 3000 BC. The merchant combined a reward for a runaway slave with a subtle promotional "story" for his weaving shop. Today, this technique has evolved into several modern formats:
: Uses data about plastic ingestion in fish to create powerful visual stories, like a "sushi roll made out of a plastic bag," to inform the public about ocean pollution. adstoday
3 Informative Advertising Examples That Drive Results - Clutch The concept of using a story to inform