Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed
Favorable or unfavorable encounters with an object shape immediate opinions.
The emotional reaction or feelings toward the object (e.g., "I love this brand").
Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed Attitudes and Attitude Change
Favorable or unfavorable encounters with an object shape immediate opinions. Attitude research has shifted from a narrow focus
The emotional reaction or feelings toward the object (e.g., "I love this brand"). "I love this brand").