: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific)
This strategy focuses on long-term relationships since customers only purchase vehicles every few years. AUTO-MARKETING
A guide to streamlining local automotive marketing - The Trade Desk : Focus on post-sale revenue touchpoints, such as
: Use Geofencing to serve ads to people near your dealership or a competitor’s lot. : Focus on post-sale revenue touchpoints