Ben Settle Copy Troll Pdf [UPDATED]

: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies

: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction. Ben Settle Copy Troll pdf

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. : Settle emphasizes doing your "trolling" on your

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Ben Settle Copy Troll pdf