: Only 13% of consumers cite "famous founders" as a key reason for their purchase, signaling a decline in traditional influencer power.
: In an uncertain economy, 54% of industry executives identify "uncertain consumer appetite" as the greatest risk, as buyers become more skeptical of price-driven growth.
: The global beauty market is projected to grow by 5% annually through 2030 . beuty milfs
: 67% of women globally report that their self-confidence improves as they age. Key Purchase Factors & Challenges
: Fragrance is expected to be the strongest-performing category, while the use of aesthetic injectables continues to rise globally. : Only 13% of consumers cite "famous founders"
The beauty industry is shifting its focus toward women aged 40+, a demographic previously underserved by mainstream marketing. This "mature beauty" market is driven by several key factors:
Contrary to traditional marketing assumptions, mature consumers are increasingly motivated by self-confidence rather than external validation. : 67% of women globally report that their
When selecting beauty products, mature consumers prioritize efficiency and transparency over hype.