US online sales reached $8.9 billion , down from $9.0 billion in 2020.
While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors. Black Friday (2021)
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics US online sales reached $8
In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories For the first time on record, online revenue