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Finally, the brand encourages buyers to post their own "Pulse" moments using a branded hashtag , like #PulseZero. The best photos are then featured on the brand's main billboard in Times Square, closing the loop by bringing digital community content back into the physical world.

Bütünleşik Pazarlama İletişimi Nedir Örnekleri Nelerdir? BГјtГјnleЕџik Reklam

(Integrated Advertising) refers to a strategic approach where all marketing tools and communication channels—such as social media, TV, and physical packaging—work together to deliver a consistent and unified brand message. Finally, the brand encourages buyers to post their

Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero" BГјtГјnleЕџik Reklam