At Brands — Buy

: Remains the top retail brand with a value of approximately $299.3 billion .

To remain competitive, brands should implement the following strategies: buy at brands

This report analyzes the evolving landscape of consumer behavior regarding in 2026, focusing on the shift toward authentic participation, private label expansion, and the rise of the resale economy. 1. Executive Summary : Remains the top retail brand with a

: Shoppers are choosing store brands primarily for price and perceived quality equality. private label expansion