The story of the , affectionately named "JIM," is one of the most successful "tech-parody" marketing campaigns in recent history. Launched in November 2017 for just $34.90, the device was designed to poke fun at the growing obsession with smart home assistants like Amazon’s Alexa and Google Home. The Man Behind the Voice
While users were accustomed to the polished, robotic tones of Siri or Alexa, "JIM" offered something different: the gravelly, no-nonsense Kentucky accent of , Jim Beam’s 7th Generation Master Distiller . buy jim beam smart decanter
Meet “JIM”, A Voice-Enabled Smart Decanter From Jim Beam The story of the , affectionately named "JIM,"