New Rolex — Buy

Rolex implemented a significant global price increase on January 1, 2026, with U.S. retail prices rising by an average of , and some precious metal models seeing hikes of up to 14% . This was largely driven by a 15% U.S. tariff on Swiss imports and record-high gold prices, which surpassed $5,000/oz in early 2026. Collection Average Price 2026 Retail/Market Notes Oyster Perpetual Go to product viewer dialog for this item.

"Pepsi" absence in 2026 catalog pushed its premium up by ~$3,000. buy new rolex

Wait times have generally decreased for standard models, but "allocation" remains the rule for high-demand steel sports watches. Rolex implemented a significant global price increase on

Remains the hardest to get at retail; market premiums hit 75%+. tariff on Swiss imports and record-high gold prices,

Most popular; high retail availability for two-tone and smaller sizes. Submariner Steel models like the retail around $7,400. GMT-Master II Go to product viewer dialog for this item.