Buy One Get One Free Candy -

: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items.

: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations buy one get one free candy

From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: : High-visibility BOGO offers on popular candy can

: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers these deals can be highly cost-effective

Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread

: A genuine BOGO offer should be half the price of two units when compared to their individual full price.