Despite the "gimmick" reputation, BOGO deals serve practical business purposes beyond just luring in customers:
Some retailers double the base price of an item so that you are effectively paying full price for two items rather than getting one for free. buy one get one free fireworks
Retailers use BOGO to quickly move excess or slow-moving stock to make room for newer products. Despite the "gimmick" reputation, BOGO deals serve practical
Offering a BOGO deal can sometimes preserve a product's perceived value better than a deep discount, as the main item is still "sold" at its full price. Despite the "gimmick" reputation