"Buy one, get one" (BOGO) gift card promotions are popular incentives used by businesses, especially restaurants and spas, to drive sales during holiday seasons or special events. These offers typically involve purchasing a gift card of a certain value and receiving a second "bonus" card for free or at a significant discount. Common Promotion Structures

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Many national and local chains offer these promotions, particularly around Black Friday:

: Beauty and wellness centers like Hand & Stone or Allē frequently run BOGO gift card events for services like massages, facials, or Botox. Examples of Participating Businesses

: For example, buy a $50 gift card and get a $10 bonus card, or buy $100 and get $25.

: Some programs, such as city-led incentives to support local districts, offer a full 100% match on purchases up to a specific limit.

Businesses often structure these deals to encourage higher spending: