: He added it to his cart and successfully bought the most famous domain in the world for just $12 .
Waiting to buy a domain can be a costly mistake. Some notable business stories include:
One of the most legendary stories in domain history occurred in 2015 when Sanmay Ved, a former Google employee, was browsing . To his shock, he saw that google.com was listed as available for purchase.
Experienced buyers often share these tips for those looking to secure their own story:
: For one minute, he had access to Google’s webmaster tools before the system realized the error and canceled the transaction.
: Startups often have to pay millions to reclaim their preferred domain later. For example, Tesla reportedly paid $11 million to acquire tesla.com after years of using teslamotors.com , and Facebook spent $8.5 million for fb.com .
: Experts recommend keeping your domain registration separate from your website hosting so you aren't "locked in" to one provider.