The purchase allowed Camping World to diversify beyond RVs and tap into the broader "outdoor lifestyle" market:
: The brand was renamed Gander Outdoors , with an initial goal of reopening roughly 70 of the most profitable locations from the original 160-store fleet. camping world buys gander mountain
The acquisition was not a simple continuation of the existing business. Instead, Camping World utilized a "clean slate" approach: The purchase allowed Camping World to diversify beyond