: For many, a cheap lipstick is a way to own a piece of a designer brand's world without the multi-thousand dollar price tag of their clothing.
: Extremely cheap or "fake" cosmetics, particularly those sold through unregulated online marketplaces, have been found to contain carcinogenic and banned ingredients like lead. cheap*cosmetics
: Brands like Wet n Wild have built entire identities around being "cheap drugstore cosmetics" that often release products strikingly similar to high-end influencer collaborations at a fraction of the cost. : For many, a cheap lipstick is a