Chopard Apr 2026

By 1963, the brand was in crisis. Paul-André Chopard, the founder's grandson, had no heirs interested in the business and only five employees remaining. Meanwhile, Karl Scheufele III, a German goldsmith from Pforzheim, was searching for a Swiss manufacturer to expand his own jewelry business.

The story of Chopard is a multi-generational saga that began in a small Swiss village and transformed into a global empire through a chance meeting in 1963. The Humble Artisan Chopard

Under the Scheufele family, Chopard introduced designs that defined modern luxury: Happy Diamonds By 1963, the brand was in crisis

(1985) : A teenage Caroline Scheufele (now Co-President) sketched a clown with diamonds in its belly. Produced in secret with her father's support, it became the brand's first official jewelry piece. Happy Sport The story of Chopard is a multi-generational saga

The two met in Geneva on a Sunday morning. They bonded instantly over their shared passion for craftsmanship. Within just 30 minutes, they struck a deal that saved the brand. Scheufele didn't just buy a factory; he committed to restoring the Chopard name to its former glory while keeping the family-owned spirit alive. Iconic Innovations

(1993) : This was the first watch to combine a stainless steel case with floating diamonds, blending high fashion with everyday durability. Red Carpets & Racing Today, Chopard is synonymous with global cultural events: La Maison Chopard, Our History