: While the "Clean Girl" aesthetic remained popular on campus, 2023 saw a surge in students seeking unique, DIY-style wardrobes through thrifting and vintage shopping to stand out.
: Platforms like Instagram and TikTok were flooded with "day in the life" vlogs from students balancing academic "grinds" with social maintenance and influencer aspirations. College Girlfriend – 2023 – UNCUT
: Popular items included digital cameras for capturing "unfiltered" moments, matching sets, and "zen" beverages like matcha, which became staples of the Instagram-worthy college lifestyle. The Girlfriend (2025) : While the "Clean Girl" aesthetic remained popular
In 2023, lifestyle content shifted toward embracing "girlhood" as a form of comfort and community. For college-aged women, this manifested in several key ways: The Girlfriend (2025) In 2023, lifestyle content shifted
While there is no single prominent media production officially titled the year 2023 was a landmark period for "college girl" aesthetics and media that explored these specific lifestyle themes.
Below is a review of the lifestyle trends and entertainment releases that defined this niche in 2023. 1. The "Year of the Girl" Aesthetic