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: The brand is synonymous with deconstruction , asymmetry, and a heavy use of black. Early Paris shows in the 1980s were famously criticized as "Hiroshima bag lady looks" due to their distressed fabrics and unfinished seams.

: Rei Kawakubo, a self-taught designer, established the brand to challenge traditional beauty standards and create clothes for independent women.

: The name was inspired by the 1962 Françoise Hardy song "Tous les garçons et les filles" . The CdG "Multiverse" (Key Lines)