The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition
Exploration of "green" consumers, postmodernism, and research agendas for the future. Consumer Behaviour in Tourism, Second Edition
The second edition expanded significantly on the original 1999 text to include contemporary challenges and emerging markets: The core text for is authored by John
Detailed models and determinants of how consumers choose tourism products. The second edition expanded significantly on the original
Patterns of world demand and the nature of specific segments.
Includes dedicated sections on the impact of terrorism on the tourism market, the rise of no-frills (low-cost) travel, and the influence of the internet on tourist behavior.
Classifications and segmentations of different types of tourists.