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Shifted focus from survival to growth. This phase expanded services like In-Home Advisors and tech support to "enrich lives through technology".
Strategic Foundations: From "Renew Blue" to "Building the New Blue" The "Blue" branding defines Best Buy's evolutionary stages:
A massive turnaround effort designed to combat "showrooming" (where customers browse in-store but buy online from competitors like Amazon) by matching online prices and improving the multi-channel customer experience.
"Core Blue" also encompasses specific internal and sustainability standards:
Current initiatives focus on humanizing technology and deepening customer relationships through data and recurring revenue streams. Operational and Environmental "Blue" Initiatives