Creating A Business Web Site -

When creating text for a business website, focus on being , scannable , and action-oriented . Effective website text (often called "copy") should help users find information quickly, as visitors typically only read about 20% of the content on a page. Core Principles for Website Text

: Short, search engine-friendly titles that summarize the section. creating a business web site

: Use short sentences and paragraphs. Break up large blocks of text with bulleted lists and descriptive subheadings . When creating text for a business website, focus