: The use of images and visual data to interact with and influence readers. Key Findings and Implications
Other researchers have explored similar themes within the banking sector:
: The specific thematic focus and terminology used to describe social responsibility.
: Discursive features serve as signals to investors, rhetorically influencing their perceptions of a bank's value. The study found that readability indicators are particularly influential on capital market performance.
: The emotional tone and attitude conveyed in the reports.
: Some critical studies, such as those found on Qualitative Sociology Review , argue that banks may discursively frame CSR partnerships as a "commodity" to advance their own interests rather than fulfilling substantive social responsibility.
: The research highlights differences in how American and Chinese banks construct these images. For example, American reports often have a more significant influence on capital markets compared to their Chinese counterparts.