For two consecutive years (2024–2025), only one film in the top 100 featured a woman of colour aged 45+ in a leading role. 2. Key Industry Challenges

Outdated depictions of menopause as a source of irrationality or comedy rather than a meaningful life stage.

Mature women continue to navigate systemic barriers that limit their longevity and agency in the industry.

Survey data shows that 83% of adults over 50 feel media stereotypes older people, and there is a growing audience demand for authentic, non-stereotypical midlife narratives.

Characters defined by degenerative disability or as burdens to their spouse.