Did Nike Buy Hurley File

Nike's primary motivation was to gain an immediate and authentic foothold in the "action sports" market—specifically surfing, skating, and snowboarding—where it had previously struggled to compete. By acquiring Hurley, Nike gained instant credibility within the Southern California youth lifestyle culture. Life Under Nike Ownership

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry. did nike buy hurley

Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition Nike's primary motivation was to gain an immediate

Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance - WWD Nike no longer owns Hurley, though it was

: Founder Bob Hurley remained active in the company, even serving as interim CEO in 2012 before stepping down in 2015. The 2019 Sale to Bluestar Alliance

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales.

On , Nike announced it had reached a definitive agreement to sell Hurley to Bluestar Alliance LLC , a brand management and licensing firm. The deal was finalized in December 2019 for an undisclosed amount, though some reports estimated the original 2002 purchase price was around $95 million.