The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations" Dunkins (Audio)
: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products. The Sound of Sunrise: How Dunkin’ is Winning
Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media Dunkin’ has also used audio to connect with
In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features: