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Founded in 1997, E-Loan was one of the first online mortgage and auto lenders. At a time when credit scores were strictly for lenders' eyes, E-Loan's leadership argued that "people are flying blind" and that consumers deserved to see the data used to judge their financial worth.

: The company used automated credit filters and proprietary underwriting engines to lower loan origination costs, passing some of those efficiencies back to consumers. Current Status and "E-Loan" Today eloan-free-credit-report

While E-Loan's original free score offer is a piece of history, federal law now mandates access to the same information through official channels. Free Credit Reports | Consumer Advice Founded in 1997, E-Loan was one of the