Enter The Triple Bottom Line - John Elkington Today

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"Enter the Triple Bottom Line" by John Elkington, from the 2004 book The Triple Bottom Line: Does It All Add Up? , introduces the 3Ps framework (People, Planet, Profit) for corporate performance. It outlines seven revolutions driving sustainable capitalism and highlights the shift from destructive "locusts" to regenerative "honeybees" in corporate strategy. Enter the Triple Bottom Line - John Elkington