In 2019, the company launched its "BORON" brand, a natural cleaning product that now holds a significant share of the Turkish detergent market. Strategic Shifts and Global Exit
Following international geopolitical shifts, Eti Maden made significant business changes:
The company operates its own coal-fired power station in Bandırma to fuel its industrial acid and boron factories. Sustainability and R&D Eti Domn
Boron is essential for manufacturing heat-resistant glass, ceramics, and semiconductors for the electronics industry.
In late 2023, the company completed its exit from the Russian market by liquidating its local entities or selling assets to local partners. In 2019, the company launched its "BORON" brand,
The company focuses on the extraction and high-tech processing of boron minerals. While it originally exported raw ore, it now converts 97% of its output into refined boron products like anhydrous borax and boron oxide .
In its 2024 Sustainability Report , Eti Maden highlighted its efforts in hydrogen energy development, specifically using sodium borohydride fuel cells. Its foreign subsidiaries—including and Ab Etiproducts Oy —handle global distribution across North America, Europe, and Asia. Eti Maden Bandirma power station - Global Energy Monitor In late 2023, the company completed its exit
It is increasingly used as a micronutrient in fertilizers and explored for its therapeutic potential in health treatments.
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