Buying Type - Facebook Ads

Choose the right buying type for your brand campaign - Facebook

The Auction buying type is the default and most flexible option used by almost all advertisers .

In Meta Ads Manager, the is the method you use to pay for, target, and measure your campaigns . As of 2026, there are two primary buying types: Auction and Reservation (formerly known as Reach and Frequency) . 1. Auction (The Standard Choice)