The audience is "Problem Aware" but doesn't know your specific solution yet.
🎯 "Great copy must move the prospect emotionally before it persuades them intellectually". Great Leads by Michael Masterson Pdf
Michael Masterson’s Great Leads is a masterclass in the psychology of first impressions. Marketing research suggests that up to depends on the headline and the lead—the first 100 to 600 words that determine if a reader stays or goes. The audience is "Problem Aware" but doesn't know
Use a narrative (biography, testimonial, or history) to engage emotions. Great Leads by Michael Masterson Pdf
Highlight the most emotionally compelling part of the offer immediately. 2. The Promise Lead
Identify the most emotionally-charged problem they face. 4. The Secret Lead (Indirect)
Your audience is "Most Aware." They know the product and are ready to buy.