While the primary branding often uses custom hand-drawn elements, certain commercial fonts are closely associated with the brand:
: The text in the lower portion of the shield is typically hand-drawn and varies across different logo versions. History of the Branding Harley Davidson Font
: Designed by Janet Davidson, aunt of the company's founders, the original logo featured tall, tight lettering to fit the narrow horizontal bar. While the primary branding often uses custom hand-drawn
: The classic orange (specifically Harley-Davidson Orange #F58220 ), black, and white scheme was introduced in 1933. aunt of the company's founders