Sarah didn't want to play the stock market. She wanted to own a piece of something she could hear. For years, she had hummed along to a specific 90s pop ballad—a song that still filled every grocery store and wedding dance floor in the country. She decided she didn't just want to listen to it; she wanted to own a piece of it.
The auction was competitive. Sarah knew she was buying the rights to the stream of income, not the copyright itself—she couldn't change the lyrics or stop people from playing it. She calculated that if she paid $25,000 (a "5x multiple" of its yearly earnings), she would theoretically make her money back in five years, and everything after that would be pure profit. how to buy royalties
Now, every time that song plays in a café or gets streamed on a rainy Tuesday, Sarah doesn't just hear a melody—she hears the sound of her investment growing. Royalties - A Primer - Partners Group Sarah didn't want to play the stock market
She won the auction. After a few weeks of paperwork where the Performing Rights Organizations (PROs) like ASCAP or BMI updated their records, Sarah received her first direct deposit . She decided she didn't just want to listen
Finding the right asset Investors can either buy an existing royalty, or create a royalty against an asset that generates revenue. Partners Group Music Royalties 101: An In-Depth Guide