You can't improve what you don't measure. Use the built-in tools to refine your strategy.
Use polls, "this or that" posts, and open-ended questions to encourage followers to leave comments.
Once your organic foundation is set, use these tactics to scale:
Check which posts get the most shares and saves. Double down on those formats.
Fill out the "About" section completely. Use relevant keywords in your bio so your Page appears in both Facebook and Google searches.
Review your "When Your Fans Are Online" data to schedule posts for maximum initial visibility.
Use boosted posts or the Ads Manager to reach specific demographics that match your ideal customer profile.
Use a high-resolution profile picture (usually your logo) and a cover photo that communicates your value proposition immediately.
