Hrelease -

An effective hRelease strips away the "BS" and replaces it with a multimedia-friendly toolkit :

Coined during the rise of Web 2.0, hRelease is essentially a . Unlike the old-school narrative style that forced journalists to "dig" for the story, hRelease deconstructs news into its most functional parts. It moves away from marketing hyperbole and focuses on a structured, data-rich delivery that can be easily broadcast via RSS and consumed by bloggers, reporters, and customers alike. The Anatomy of an Modern Social Media Release HRelease

Ready-to-use insights from executives or partners. An effective hRelease strips away the "BS" and

High-resolution headshots, product demos, or audio sound bites. The Anatomy of an Modern Social Media Release

An article about "hRelease" is presented below, focusing on its role as a microformat for social media press releases. The hRelease Revolution: Humanizing the News Cycle

A narrative-free summary of the news for instant scanning.