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Founded in 1895 by Daniel Swarovski in Austria, the company revolutionized crystal cutting by combining traditional craftsmanship with pioneering, electric-powered technology. The brand, known as the "Masters of Light," maintains its legacy through closely guarded production methods in Wattens and a history of innovation in fashion and optics. Explore the full history of the brand at Swarovski . Brand History and Origin | Swarovski US