Live music rebounding; podcasts growing at a 39.9% CAGR toward $41.1B by 2029.

Ad-supported tiers (AVOD), live sports integration, and mobile streaming. $323.50 Billion

The global entertainment and media (E&M) market is projected to reach , driven by a fundamental shift toward digital channels, which are expected to account for 85% of total industry revenue . 2026 Market Outlook

Dominant in Asia-Pacific; gaming is now the 3rd largest data-consuming category. $49.40 Billion

2026 Media & Entertainment Industry Outlook + Key Trends - Intellias

: U.S. daily media consumption is expected to reach 13.1 to 13.6 hours , accounting for over 40% of a consumer's day. Core Content Segments 2026 Revenue Projection Key Growth Drivers Video Streaming (OTT) $277.25 Billion

: Projected at $3.08 trillion , growing at a 7.7% CAGR through 2030.

: Global ad spend is set to exceed $1 trillion , making it the largest E&M revenue stream and surpassing consumer spending for the first time.