: Carriers like AT&T used BOGO deals to drive record-breaking sales, often requiring customers to buy both devices on an installment plan like AT&T Next to receive monthly bill credits over 24 to 30 months.
: These aggressive subsidies, which many industry experts like those at ABI Research viewed as a revival of older subsidy models, were designed to lock customers into long-term contracts (24–30 months) to prevent them from switching providers. in 2026: Value and Risks While the BOGO deals of the past are gone, the Apple iPhone 7 iphone 7 buy one get one free
today, they remain a significant chapter in smartphone marketing history. The Golden Era of the iPhone 7 BOGO (2016–2017) Following the launch of the Apple iPhone 7 : Carriers like AT&T used BOGO deals to