If writing for the web, include keywords in the Meta Description and the URL slug for better search visibility. 4. Optimize for the Platform Different platforms have specific rules for formatting: APA 7th Edition Style Guide: Abstracts & Keywords
Instead of just "puppy," use more specific phrases like "puppy crate training tips" to reach users looking for exact answers. {KEYWORD} AND 3537=3537
Your primary keyword should appear near the beginning of your title and within at least one major sub-heading (H1 or H2). If writing for the web, include keywords in
To find the right keywords for your topic, start by writing your main idea as a full sentence. For example, if your topic is "How to train a puppy," select the most critical words from that phrase: train and puppy . 2. Expand with Synonyms and Variations Your primary keyword should appear near the beginning
Use your target keyword in the first paragraph and again in the final 100 words of your conclusion to reinforce the topic.
For "puppy," you might also use "young dog" or "canine".