: Launched in 1986, it pioneered the "casual Friday" movement with khaki trousers.
Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents. Levi Strauss & Co.
: Introduced the Two Horse leather patch to symbolize the strength of the denim. : Launched in 1986, it pioneered the "casual
: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co What began as durable workwear for miners and
: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear.
: The core denim brand focused on heritage and innovation.
Beyond its namesake brand, Levi Strauss & Co. houses several major labels catering to different lifestyle needs: