Elara didn’t just build bridges; she created "endorsements of trust" between isolated towers of information. In her city, a tower's height (its ranking) was determined by how many other reputable towers pointed their viewers toward it. The Three Paths of the Weaver Elara knew there were three ways to connect towers:
: Paying tower lords for a mention. This was risky; if the Great Algorithm caught wind of the "paid bribe," it would cast both towers into the shadows of the "De-indexed Valley."
: Quality connections require manual labor and real relationships; shortcuts lead to penalties.
The legend of Elara, a master weaver in the digital city of Rank-Steady, best illustrates the world of link building services.
: Manually placing signs in public squares or directories. It was easy but carried little weight with the Great Algorithm.