Livingsocial*getaways Apr 2026

Launched in July 2009 as "Hungry Machine," LivingSocial quickly pivoted to the group-buying model. By 2011, it was the fastest-growing company in the industry, raising over $800 million from heavyweights like Amazon.

LivingSocial on why group buying works for the travel industry livingsocial*getaways

: The "one size fits all" approach to high-volume sales put immense pressure on local hotels and boutique inns, which often found themselves overwhelmed by "deal seekers" who didn't return as full-price guests. 3. The Groupon Acquisition (2016) Launched in July 2009 as "Hungry Machine," LivingSocial

: While Groupon focused on local services, LivingSocial distinguished itself through its "Escapes" vertical. These weren't just coupons; they were curated travel packages including weekend B&Bs in Vermont, stays at Colombian resorts, and local "nearcations" tailored to a user's specific city. By 2012, the novelty began to wear off

By 2012, the novelty began to wear off. The company faced a class-action lawsuit over expiring vouchers and struggled with massive losses, dropping nearly $500 million in 2011 despite high revenue.