: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations.
: Locating and getting to know individual customers in as much detail as possible.
The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models .
: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations.
: Locating and getting to know individual customers in as much detail as possible.
The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models .