Maria - Alexandrou

: Clarifies that while MQLs are being phased out, individual engagement still remains a critical part of the process.

: Discusses why traditional lead-based metrics are no longer effective in modern B2B journeys.

Co-authored with Forrester analysts Terry Flaherty and Amy Hawthorne, this series addresses the evolution of the revenue process. maria alexandrou

: Single leads often fail to capture the full context of a deal, as 93% of B2B buying groups consist of two or more people.

: Alexandrou's posts explore how to align marketing and sales teams, squash common MQL myths, and transition to "opportunity-centric" workflows. Notable Posts & Contributions : Clarifies that while MQLs are being phased

Maria Alexandrou is a Senior Research Associate at Forrester, known for her contributions to the high-profile blog series. Her work focuses on helping B2B organizations shift from a leads-centric approach to a model centered on buying groups and opportunities. Key Blog Series: Saying Goodbye to MQLs

: Moving away from the traditional Marketing Qualified Lead (MQL) toward tracking "buying groups" —multiple stakeholders involved in a single purchase decision. : Single leads often fail to capture the

: Maria Alexandrou is a communications coordinator in Ontario, frequently featured in posts regarding wildlife conservation and animal health . Saying Goodbye To MQLs: Read All The Posts In Our Series