Mature Beauty File

: Women 40+ are often treated as a "niche" despite being the most powerful beauty consumers today.

: The US Beauty Life Stages: Mature Beauty Market Report by Mintel predicts a 5-year growth period focused on consumption patterns and attitudes of this specific audience. Strategic Beauty Guidelines mature beauty

: There is a growing social destigmatization around cosmetic treatments, with a new focus on self-esteem rather than just "erasing" lines. : Women 40+ are often treated as a