For the industry, these relationships represent a . Older consumers (the "Silver Economy") have significant purchasing power and want to see themselves reflected not as "fading away," but as active participants in the world of romance and fashion. Behind the Lens: The Professional Dynamic

: Softening the eyes and using "internal" smiles to convey affection.

Interestingly, many "couples" in these campaigns are not together in real life. Professional mature models are skilled at creating instant through: