The industry classifies models over 35 as "mature," representing individuals "in their prime". For shapewear brands, using mature talent is a strategic move to build trust with a demographic that seeks functional yet comfortable garments.

: Agencies like Models Direct prize mature models for their poise, reliability, and enthusiasm during assignments. Functional Insights: Girdles for the Mature Figure

: Beyond traditional runway work, mature models find high demand in sectors like insurance, skincare, and healthcare.

The demand for (defined as those aged 35 and older) is rising sharply as the over-50 demographic becomes a primary consumer target group. In the context of shapewear, specifically girdles , these models are essential for authentically representing products designed to provide support, posture correction, and body smoothing for aging figures. The Role of Mature Models in the Girdle Market

: Older consumers prefer seeing products on bodies that reflect their own, especially when addressing age-related changes like lower belly fat shifts due to hormonal changes.