Media Buying Analytics Apr 2026

Experts typically categorize these efforts into four distinct layers:

: "What will happen?" (e.g., using AI to forecast creative performance before launch). media buying analytics

: "Why did it happen?" (e.g., a specific creative failed because of low engagement in a certain age group). total impressions or clicks last month).

: "What happened?" (e.g., total impressions or clicks last month). media buying analytics